barbaramucha

Die Mucha ist wieder da

Alle Jahre wieder erwarten Leser und Handel die aktuelle Ausgabe von Österreichs härtestem Testmagazin Die Mucha. Auch 2015 waren die Mystery Shopper von Verlegerin Barbara Mucha wieder ein Jahr lang unterwegs und habe sich zwischen Bregenz und dem Burgenland die beliebtesten Geschäfte ganz genau angesehen – 500 an der Zahl.

Es ist nicht leicht, zu den besten Shops Österreichs zu gehören und von Barbara Mucha ausgezeichnet zu werden. Das wissen alle, die schon einmal von Die Mucha getestet wurden. Schließlich geht es darum, den Konsumenten nicht nur optimales Service, sondern auch eine entsprechend gute Atmosphäre zu bieten, um den Einkauf zum Erlebnis zu machen. Auch für diese Ausgabe waren die anonymen Tester von Barbara Mucha wieder für Sie im ganzen Land unterwegs.

Geschäfte der Kategorien Mode, Dessous & Accessoires, Schuhe, Juweliere und Parfümerien wurden in allen neun Bundesländern überprüft. In Zweifelsfällen wurden die Testschauplätze öfter besucht – so lange, bis eindeutige Ergebnisse vorlagen. Im besten Fall konnten 72 Punkte erreicht werden (Goldene Mucha = Testsieger), im schlimmsten Fall null Punkte (kommt äußerst selten vor). Drei Roten Muchas kennzeichnen immerhin „noch" ein ausgezeichnetes Geschäft. Besonders schlimm wird es erst dann, wenn mehrere Schwarze Muchas vergeben werden.

In der aktuellen Ausgabe von Die Mucha – Öserreichs härtestem Testmagazin finden Sie alle Testergebnisse und Testberichte, darunter auch von Kinder-Boutiquen, sowie jede Menge spannender Geschichten rund um das Thema "Einkaufen".

Die Mucha 2015 ist im Kiosk und Zeitschriftenhandel erhältlich.

Bild: Barbara Mucha Media


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